When people go online, over 90% of the time they start with a search engine. The evolution of the internet has provided people with the privilege of accessing whatever information they desire, nearly instantaneously. Businesses wanting to capitalize on the 100 billion searches conducted globally each month need to be careful, though, as customers are becoming more shrewd. They ignore 70 to 80% of paid advertisements, favoring to instead focus on results that feel more natural.
One method of creating more organic advertisements is search engine optimization. SEO focuses on