Seo leads have shown to have a 14.6 percent close rate, as compared to a 1.7 percent close rate from outbound leads including paper mail or print ads. Other reports show that approximately 88 percent of U.S. internet users 14 and older browsed or searched for products online in 2012, and by 2016 over half of the money spent in U.S. retail will be influenced by online sales. It is these statistics that show the benefits of search marketing such as seo reseller plans.
As new technologies are introduced, the need for new, technology savvy marketing strategies such as search marketing. Search marketing allows companies to increase their online presence so that they can reach a wider online audience and better compete in the competitive online market. Studies show that eCommerce peaked in 2011 at 200 billion dollars and that physical stores face extreme competition with online companies due to an increase in online activity through tablets and smartphones leaving consumers more informed and online stores more accessible.
Search marketing helps online consumers find new products by simply typing a few words into a search engine and having a large number of offers listed on their browser. For instance, if a consumer searched for dresses online, they would receive links to hundreds of websites that sell dresses, including online versions of popular stores as well as stores that are only accessible online. Furthermore, online shopping has also lead to the introduction of websites that allow consumers to sell and purchase handmade crafts and other items that they otherwise would only have access to at flea markets, garage sales and fairs.
The use of search marketing will also help place big name companies on the same level as small businesses because their availability is the same online. Consumers are better able to compare prices and find the best deals without ever leaving home.