Archive for July 1, 2012
If you are looking for an online marketing approach that works, there are several different points to take into account as you plan ahead. While online marketing in general can be a very powerful tool when it comes to reaching the masses effectively, there are some practices that you should never, ever employ while promoting your products and services on the world wide web. In short, any and all online marketing techniques you employ on your own or hire others to apply in your stead should be completely white label and private label compliant in all ways.
White label and private label are simply two completely interchangeable online marketing terms that refer to the ethical and legal standards set by the international community on the subject. Essentially, any online marketing technique that is devoid of fraud, deceit, spam, or any other underhanded or illegal activity is typically considered compliant with these standards, so this is generally not a complicated field to navigate. However, if you stray from these online marketing standards into black hat or black label territory, your site can and will quickly be banned from legitimate search engine listings for good once any shenanigans have been discovered. Search engine indexing robots are very good at catching black hat practitioners quickly nowadays, so these activities are simply not worth it!
Once you know what not to do, some online marketing basic tips to employ include practices like keyword optimization. This simply means choosing both unique keywords and widely-searched and common keywords that can be used to describe your site, and peppering your web copy with these terms accordingly. A strong social media presence is also a great online marketing tactic as well, as long as you keep everything interesting, fresh, and relevant to the subject at hand. With any luck, simply staying on the right side of the tracks should help make your online marketing attempts a success!